Email Marketing Expert
Scam GuardDog is a leading provider of anti-scam solutions, empowering individuals and businesses to protect themselves from various types of scams and fraud attempts across multiple platforms. We are seeking an experienced and creative Email Marketing Expert to join our team and drive effective email marketing campaigns that engage our audience and support our growth objectives.
Responsibilities:
- Develop and execute comprehensive email marketing strategies and campaigns aligned with Scam GuardDog's business goals and target audience.
- Craft compelling and visually appealing email content, including newsletters, promotional campaigns, and automated email sequences.
- Optimize email campaigns for maximum deliverability, open rates, click-through rates, and conversions.
- Analyze email performance metrics and campaign data to identify trends, optimize strategies, and continuously improve campaign effectiveness.
- Collaborate with cross-functional teams, including marketing, sales, and product teams, to align email marketing efforts and ensure consistent messaging.
- Stay up-to-date with the latest email marketing trends, best practices, and compliance regulations (e.g., CAN-SPAM, GDPR).
- Manage and maintain email marketing platforms, lists, and subscriber databases, ensuring data accuracy and integrity.
- Conduct A/B testing and experimentation to refine and optimize email content, subject lines, and sending times.
- Develop and implement lead nurturing and email automation workflows to enhance customer engagement and conversion rates.
- Monitor and respond to email campaign performance, addressing any issues or concerns in a timely manner.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent professional experience).
- Proven experience as an Email Marketing Expert, with a strong track record of developing and executing successful email marketing campaigns.
- Excellent copywriting and content creation skills, with the ability to craft compelling and engaging email content.
- Proficiency in email marketing platforms (e.g., MailChimp, Constant Contact, HubSpot) and email automation tools.
- Strong analytical skills and experience with data analysis and reporting tools.
- Familiarity with email deliverability best practices, spam filtering, and email compliance regulations.
- Ability to work collaboratively with cross-functional teams and communicate effectively with stakeholders.
- Knowledge of HTML, CSS, and responsive email design principles is a plus.
- Understanding of cybersecurity and anti-fraud best practices is desirable.
We offer a competitive compensation package, including a base salary, performance-based bonuses, and comprehensive benefits, along with opportunities for professional growth and career advancement.
Join our dynamic team and play a pivotal role in developing and executing effective email marketing strategies that support our mission of protecting individuals and businesses from the ever-evolving threat of scams and fraud.
To apply, please submit your resume, cover letter, and a portfolio or samples of your successful email marketing campaigns, demonstrating your creativity, strategic thinking, and measurable results.
Scam GuardDog is an equal opportunity employer committed to fostering a diverse and inclusive workplace.
